Key to the new treatment is an initial assessment by an audiologist who develops the personalised treatment plan, combining a range of digital tools, based on the individual's experience of tinnitus. "Earlier trials have found white noise, goal-based counselling, goal-oriented games and other technology-based therapies are effective for some people some of the time," says Dr Searchfield.

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"This is quicker and more effective, taking 12 weeks rather than 12 months for more individuals to gain some control."

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There is no pill that can cure tinnitus. "What this therapy does is essentially rewire the brain in a way that de-emphasises the sound of the tinnitus to a background noise that has no meaning or relevance to the listener," Dr Searchfield says.

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Fellow researcher, Dr Phil Sanders says, “Sixty-five per cent of participants reported an improvement. For some people, it was life-changing - where tinnitus was taking over their lives and attention. Some people didn't notice an improvement and their feedback will inform further personalisation.