Key to the new treatment is an initial assessment by an audiologist who develops the personalised treatment plan, combining a range of digital tools, based on the individual's experience of tinnitus. "Earlier trials have found white noise, goal-based counselling, goal-oriented games and other technology-based therapies are effective for some people some of the time," says Dr Searchfield.
"This is quicker and more effective, taking 12 weeks rather than 12 months for more individuals to gain some control."
There is no pill that can cure tinnitus. "What this therapy does is essentially rewire the brain in a way that de-emphasises the sound of the tinnitus to a background noise that has no meaning or relevance to the listener," Dr Searchfield says.
Fellow researcher, Dr Phil Sanders says, “Sixty-five per cent of participants reported an improvement. For some people, it was life-changing - where tinnitus was taking over their lives and attention. Some people didn't notice an improvement and their feedback will inform further personalisation.